We began with industry research, and worked with the American Contemporary furniture team to develop its mission and values, and define its unique position in the market. This work resulted in a clear brand story, supported by a fresh logo and distinctive graphics. We then developed, a new website by using PHP code with variety of merchandise. Now the ACF was all set to go but the importance of google presence was the concern of ACF owner. We have then optimized the website by using keywords to ensure fast results. When the google results rolls out by our seamless optimization strategy, the sales of the store increased to twice in comparison to the previous.